NEW YORK, OCTOBER 2011

To celebrate the opening of Uniqlo’s largest flagship store on Fifth Avenue and 53rd Street on October 14th, Uniqlo and MoMA launched a limited edition series of t-shirts designed by several New York emerging artists, such as Matthew Brannon, DETEXT, Franklin Evans, Liz Mogel and Emily Roysdon.

Produced under Uniqlo’s brand UT, the Japanese retailer’s acclaimed t-shirt line featuring collaborations with artists, designers and pop culture icons, these t-shirts can be purchased exclusively at MoMA’s store, at $19.90. All purchases support the exhibitions and programs at the Museum of Modern Art.

Artists included in the MoMA X UT, “Message Art Now!” line were selected by Klaus Biesenbach, Director of MoMA PS1 and Chief Curator at Large at MoMA.

Link to Uniqlo's MoMA x UT series website>>

For further information please contact: Mary Lawton. Mary.Lawton@uniqlo-usa.com

TRANSACTIONS:
15 September - 15 November 2011
Galeria Horrach Moya. Palma de Mallorca

According to elementary economic theory, specialization allows for the efficient use of economic resources. As slightly more advanced theory handbooks point out however, it also increases the costs of conducting transactions. Should you decide to buy an artwork (e.g. at this exhibition), in addition to the price tag, you would have to consider the effort of finding accurate information, traveling to the gallery and negotiating with the dealer, as well as the costs of transporting, hanging and storing it. All these expenses beyond the works' nominal value are known as transaction costs and may be important when assessing a transaction. Most economic theories, however, surprisingly consider them negligible, and in order to simplify their analyses, assume they are zero.

Beyond such examples, transaction costs certainly play an important role in today’s hyper-specialized economy. Hardly measurable –in some cases, deliberately ignored or concealed- they nevertheless affect the millions of economic exchanges taking place every second and can create a considerable lapse between the economists’ representation of the world and our experience. Featuring works that deal with daily exchange processes or delve into the transactional dynamics of today’s global economy, this exhibition examines precisely such assumptions and flawed hypotheses, as well as the inherent limitations of the capitalist economic model. But rather than simply challenging economists’ fallacies, it explores the political and poetical possibilities of this gap.

Co-opting institutional structures and exploiting loopholes in regulation, the artists featured in the exhibition reveal the absurd economic logic governing everyday operations as well as the ethical and legal boundaries of today’s neo-liberal model. Aware of the difficulties of escaping it, the artists presented in this exhibition adopt them as their own natural habitat and political battleground. Such is the case of Liz Magic Laser’s Chase and Daniel Seiple & Kunst Re-publik’s Landreform Carousel, who turn symbols of affluence and commerce into unlikely theaters and circus attractions, or Katarina Sevic’s Social Motions, which uses codified forms of social interaction to re-establish the significance of a human presence in today’s dehumanized corporate structures. In what seems to edge on the grotesque, Santiago Sierra and Nedko Solakov repeatedly stage simple transactions to expose capitalism's underside.

Engaging different networks of bureacracy, artists like Martin John Callanan or Julien Previeux, use the semi-automated processes habitual in government and corporate bureaucracy to produce their works. While others, like Nemanja Cvijanovic or Detext subvert the expectations of cultural bureaucrats to reveal these systems' shortsighted logic and to question the role of institutional structures in the production and distribution of art. The free market’s alleged efficiency and uncontrollable appetite is echoed in Caleb Larsen’s non-descript, networked black cube, a sculpture that permanently tries (and often manages) to sell itself on EBay. 

Concerned with less conventional systems of communication and transportation, Nikola Uzunovski pillages an archive of letters sent to Santa Claus to conduct a statistical study of the children's wishes and map the influence of consumerism on them, while David Brooks and Aníbal López (A-153167) follow the routes of illegal smuggling to examine the legal and ethical boundaries of global trade.